Tag Archives: WiFi

Virgin Atlantic becomes the first airline in Europe to be fully WiFi connected

virigin_atlantic_dreamliner_cropped_1

 First airline in Europe to offer WiFi on all services – a year ahead of competitors

  • To celebrate Virgin Atlantic will host a series of #livefromvirgin events streamed from the sky
  • With partner Delta Air Lines, up to 39 flights per day across the transatlantic now offer WiFi

Virgin Atlantic has become the first airline in Europe to offer WiFi across its entire fleet – ensuring customers can remain connected across flights to and from the US, Caribbean, Africa, Asia and the Middle East.

From today millions of customers travelling with Virgin Atlantic will be able to email, browse and socialise at 35,000ft from as little as £2.99 as the airline completes its ambitious WiFi programme – at least a year ahead of other European long haul carriers.

To celebrate being the first European airline to boast a fully WiFi connected fleet, Virgin Atlantic will be kicking off a summer long series of fun events from the sky, connecting together with #LiveFromVirgin.

Using a combination of Panasonic and Gogo technology, WiFi is now available across the fleet of 39 aircraft and connectivity is available above 10,000ft so customers will be able to connect shortly after take-off, and remain online until shortly before landing.

Results so far have shown that 42% of customers opt for the WiFi max package which lasts the entire flight, and the most popular routes for WiFi use are London Heathrow to New York (JFK), San Francisco and Atlanta.

Mark Anderson, Executive Vice President, Customer at Virgin Atlantic, said: “From today customers flying around the world with Virgin Atlantic can work and play throughout their flight as we become the first airline in Europe to offer a fully WiFi enabled fleet.”

“Innovation has always been in our blood and we’ve worked closely with WiFi providers to develop the fastest, most reliable connection across the Atlantic, and are the first carrier to offer WiFi between the UK and the Caribbean, China and Africa.”

“And of course we wouldn’t be Virgin Atlantic if we weren’t going to signify this moment with something special, so we’ve planned a summer of spectacular #LiveFromVirgin events for our customers. Keep an eye out on our social channels for your chance to get involved.”

Whilst WiFi has been commonplace on domestic carriers there’s been a challenge for the industry to find reliable connections over vast expanses of ocean – such as the Atlantic. Unlike flying over Europe or the US the signal cannot come from the ground, and instead has to be transmitted to aircraft from satellites.

The airline is using a combination of two WiFi providers across the network; customers travelling on the 787 will use WiFi from Panasonic, while the A330s, 747s, A340-600s are powered by Gogo technology.

Wi-Fi prices

Aircraft Pass Price What you get
787 WiFi light £4.99 40MB data
WiFi max £14.99 150MB data
A330, A340, 747 Messaging Pass £2.99 Messaging access throughout flight
WiFi light £4.99 One hour internet access
WiFi max £14.99 Full flight internet access 

As of today, Virgin Atlantic and partner Delta Air Lines will be the only fully connected transatlantic joint venture – keeping business customers and holidaymakers connected on up to 39 transatlantic flights per day.

Source: Virgin Atlantic

1.75bn citizens in the world’s eight richest countries remain unconnected

wifi-cellular

 A new study by the Wireless Broadband Alliance (WBA) reveals a staggering 1.75bn citizens in the world’s eight richest countries (by GDP) remain unconnected – with 34% residing in major urban centers. The report, launched today, highlights that the digital divide remains a global problem, despite the fact, that driving universal connectivity is a common priority for all countries.

This study undertaken by IHS Markit to mark World Wi-Fi Day, explores the levels of urban and rural connectivity across eight major countries: Brazil, China, Germany, India, Japan, Russia, the UK and the USA. It also uncovers the challenges faced and the initiatives being implemented by five of the world’s major cities: Delhi, London, Moscow, New York and Sao Paulo.

Key findings from the report reveal:

  • Delhi and Sao Paulo have the largest number of unconnected citizens. 29% (5.331 million) of the population of Delhi are unconnected, 36% in Sao Paolo, (4.349 million) are unconnected
  • London is the most connected city, with just 7% of citizens unconnected (625,336)
  • 19% of people in New York City are unconnected (1.600 million), while 10% of people in Moscow are unconnected (1.231 million)

Internet adoption has been faster in cities than in rural areas, however urban areas still face significant challenges to expanding internet users. These challenges include limited spending power, lack of availability of technology, lack of awareness of benefits gained from using the internet, and also, IT literacy levels.
In both developing and mature markets, availability of affordable internet services is still an obstacle to connectivity. Even among those countries with higher average salaries, the existence of economic and social divides significantly shapes the issue of the digital divide.

  • In New York, one of the greatest barriers to connectivity is the quality and affordability of internet connections
  • For Londoners, IT skills and an understanding of the benefits provided by being connected are, along with spending power, key challenges to internet adoption
  • Moscow has faced specific challenges related to infrastructure, developing an integrated approach to promoting internet adoption, and ensuring a high standard and quality of internet services.

The report also highlights the many benefits and opportunities unconnected individuals miss out, from generating savings to personal development as a result of not having access to information and education services. What’s more, digital inclusion is an engine for economic growth for cities, nations, and businesses of all sizes as it helps to attract investment, start new companies and stimulate innovation.
“Connectivity is now an essential commodity, much in the same category as power and water. Yet many people in some of the world’s major cities are still without an internet connection,” said Shrikant Shenwai, CEO of the WBA. “Wi-Fi is playing an instrumental role in helping cities bring wider and more affordable connectivity to its citizens. The WBA is committed to helping cities bridge the digital divide through initiatives like World Wi-Fi Day and our Connected City Advisory Board, and see Wi-Fi as key to bringing connectivity to everyone, everywhere.”
“The issue of the urban unconnected is of critical importance the economies and societies around the world. We call on Governments around the world to re-double their focus on connecting the urban unconnected. It’s vital that internet access becomes recognized as a human right, and that all stakeholders involved in the provision of broadband work together to make this happen,” added Shenwai.
World Wi-Fi Day was launched by the WBA in 2016 to help accelerate the deployment of affordable connectivity globally. The initiative encourages cities and government bodies, as well as operators, service providers, technology vendors and internet giants, to come together to deliver connectivity to everyone, everywhere.
For more information on World Wi-Fi Day, please visit worldwifiday.com. The full white paper, entitled ‘The Urban Unconnected’, is available to download here.

About the Wireless Broadband Alliance
Founded in 2003, the mission of the Wireless Broadband Alliance (WBA) is to accelerate global leadership for enabling of wireless services that are seamless, secure and interoperable. Building on our heritage of Next Generation Hotspot (NGH) and carrier Wi-Fi, WBA will continue to drive and support the adoption of Next Generation Wireless services across the entire public Wi-Fi ecosystem, including IoT, Converged Services, Smart Cities, 5G, etc. Today, membership includes major fixed operators such as BT, Comcast and Charter Communications; seven of the top 10 mobile operator groups (by revenue) and leading technology companies such as Cisco, Microsoft, Huawei Technologies, Google and Intel.
The WBA Board includes AT&T, Boingo Wireless, BT, China Telecom, Cisco Systems, Comcast, Intel, KT Corporation, Liberty Global, NTT DOCOMO, Orange and Ruckus Wireless. For a complete list of current WBA members, please click here.

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Source: Wireless Boadband Alliance

Wifi and cloud based applications bring a new wave of car hacking

Wifi and cloud based applications bring a new wave of car hacking

tracker

Security researchers* have exposed security vulnerability in Mitsubishi Outlander hybrid cars that allowed hackers to remotely turn off the car’s alarm system, control the lights and drain the battery. Stolen vehicle recovery expert, TRACKER (part of the Tantalum Corporation), which has been a longstanding campaigner against vulnerable vehicle security systems, warns that in-car wifi and cloud based applications present a wide range of opportunities for thieves to attack, making it even more difficult  for modern vehicles to be completely secure from determined hackers.

Head of Police Liaison at TRACKER, and a former Chief Superintendent for South Yorkshire Police, Andy Barrs says, “The latest security breach, involving the Mitsubishi Outlander, demonstrates just how advanced thieves are in developing their tactics to tackle new technology. Although manufacturers are constantly developing new immobiliser technology, designed to outpace criminals and make new models significantly more secure, thieves will continue to look for new ways to outwit them, including exploiting telematics and mobile connectivity.

“Of late, standalone key programming theft tools have been making news headlines, but over the next decade, cloud-based theft tools that simply require internet connection are anticipated to dominate.  By hacking this type of technology thieves are able to easily target the most desirable models and steal to order, requiring no tools to enter or drive the vehicle away.”

TRACKER’s stolen vehicle recovery (SVR) device is the only solution used by all the UK’s police forces; it works like an electronic homing device.  A covert transmitter is hidden in one of several dozen places around the vehicle, and there is no visible aerial, so the thief won’t even know it’s there.   Uniquely, TRACKER combines GSM, GPS and VHF technology, which means it is able to locate a stolen vehicle anywhere, even when if it is hidden in a garage or shipping container.  It’s this matchless combination of technology that makes TRACKER’s SVR solutions resilient to ‘jamming’ – another commonly used tactic by car thieves – creating the most robust stolen car tracking and locating unit available.

Source: Tracker

AT&T and Porsche Enter Mult-Year Connected Car Agreement

porscheAT&T_logo

 

Companies to Deliver Wirelessly Connected Vehicles with Wi-Fi and Infotainment Services

AT&T* and Porsche Cars North America, Inc., are bringing high speed Internet to select 2017 models in the U.S. as a part of a new multi-year agreement.

AT&T will offer wireless connectivity on AT&T’s 4G LTE network in certain 2017 Porsche Macan, Boxster and 911 models. Porsche’s Connect Plus services, powered by AT&T, are either standard or an available option on a number of models and will include a Wi-Fi hot spot, navigation, news and weather alerts and other infotainment services. Customers will be able to connect up to 5 devices to the hot spot.

“Porsche’s technologies have advanced performance and spurred improved innovations within the automotive industry,” said Chris Penrose, senior vice president, Internet of Things, AT&T Business Solutions.  “Our work with Porsche will continue that innovative tradition and deliver a connected experience in their cars for drivers and passengers.”

Porsche customers can take advantage of Connect Plus services with a stand-alone plan.  Existing AT&T customers can easily share data among phones, tablets and their vehicles with Mobile Share Value or purchase a separate stand-alone plan. The cost for connecting Porsche vehicles equipped with Connect Plus to an existing Mobile Share Value plan is a $10 access charge per month.[1]

To learn more about IoT’s potential to transform business, visit www.att.com/iot

Source: AT&T

RapidRide uses Cradlepoint to provide WiFi access to commuters in the US

Metro RapidRide

PUBLIC TRANSPORTATION FLEET ADMINISTERS MOBILE WIRELESS TO HI-TECH COMMUTERS

SUMMARY

King County, Washington has become one of America’s major technology hubs. Large companies such as Microsoft, Amazon, and Google have major offices there, and hundreds of smaller technology companies have started up in the greater Seattle area. With so many hi-tech employees using public transportation, King County decided that it could serve its ridership better by providing WiFi access on its RapidRide commuter bus lines. After an extensive search and in-depth testing, the County’s Metro Transit Division’s System Development & Operations department implemented Cradlepoint LTE networking solutions in its fleet of high-end commuter buses.

COMPANY PROFILE

In 2006, King County voters passed an initiative calling for the creation and continued funding of a new high-tech, high-speed commuter transportation system. RapidRide buses, which serve approximately 30,000 passengers per day, have introduced a number of high-end features to the county’s transit system. The buses send signals to traffic lights so green lights stay green longer and red lights switch to green faster. To provide convenient service, the buses are scheduled to run at least every 10 minutes during the busiest morning and evening travel hours. Bus passengers have access to real-time route information at stops and on board the buses. By providing services that encourage residents to take advantage of this affordable, energy-efficient alternative to private vehicles, King County hopes to relieve road congestion and contribute to cleaner air.

BUSINESS NEEDS

According to King County Department of Transportation (DOT) IT project manager Greg Debo, studies show that between 2000 and 2012, the percentage of adults who own cell phones increased from 53% to 88%. As such, the County knew that providing WiFi access on the buses would be well received by a highly “wired” ridership. But the county had to be very cost conscious about providing WiFi access to these devices. They needed a solution that was affordable and “bullet-proof.” Installing a system that did not provide a consistent, high level of service would only result in customer/rider complaints.

We service an area that includes Seattle, Redmond, and Bellevue [the center of the Microsoft campus], so there’s no question; it’s a service a lot of people are taking advantage of,” says Debo. “Whether it’s just to socialize or check work email, now people can use the time they spend on their bus ride more productively.”

The DOT’s IT Department conducted extensive research to establish criteria for the solution it needed. Then it selected a small group of devices from various manufacturers that met baseline criteria. Criteria included durability, serviceability, compatibility, expandability, remote manageability, and cost. The few devices that met the criteria were physically setup and configured to perform a road test. Based on the results, the System Development & Operations team selected Cradlepoint IBR600LE-PWD. The team concluded that Cradlepoint would give King County the greatest benefit in terms of time, cost, and quality.

The county’s Vehicle Maintenance Electronics division installed the devices in 113 buses, and then implemented Cradlepoint Enterprise Cloud Manager so that the team could monitor and manage all the devices from one central location.

BENEFITS

Remote Access: As a government entity answerable to tax payers, King County is continually trying to find ways to do more with less. IT project manager Debo’s challenge was to find a way to oversee the county’s mobile wireless network with a limited number of staff.

“A key element in our decision was that Cradlepoint has a method to remotely manage the devices through the cloud. I needed to make sure that we could efficiently execute the right firmware updates, the right patch updates, and hot fixes on all 100-plus devices—without our staff having to physically travel to each bus.”

Real-Time Control: Enterprise Cloud Manager also enables Debo to be proactive, to see problems as they develop, and to put solutions in place to keep the devices up and running.

“If a device has an issue, I can go in and stop it and restart it. Or I can remove it from a group, reconfigure it, and then push it back into service. And I can do all of this from my desk, instead of having to find the bus, physically remove the device, and make passengers go all day without having WiFi access. Enterprise Cloud Manager simplifies and streamlines our ability to manage our mobile wireless network.”

Peace of Mind: Part of King County’s fiduciary responsibility is to protect its investments. B y purchasing Cradlepoint CradleCare for its devices, the county benefited from extended warranties as well as from enterprise support agreements, installations, and site surveys to optimize WiFi and 3G/4G/LTE signal strength to increase performance and uptime.

“We’ve invested a lot of money to provide WiFi access on our RapidRide buses. If something happens to the devices, we can just rest a little easier knowing that we’ve bought the CradleCare services.”

Small Footprint: Even on a large bus, space can be at a premium. The Cradlepoint COR IBR600LE-PWD takes up very little space while still delivering WiFi to as many as 64 passengers at a time.

Passenger Support: According to King County, recent customer surveys show that approximately half of all RapidRide riders have taken advantage of on-board WiFi. Twenty to thirty percent say that they use WiFi every time they travel on a RapidRide bus. The county’s analytics show that passengers made more than 5,500 connections in October 2013 alone, and it expects this number to grow as RapidRide passengers become aware of this fast, new Cradlepoint-enabled WiFi connection.

Co-Star supply the full range of Cradlepoint Wireless Routers. Click here for more information>

Source: Cradlepoint

 

Huawei outlines Smart City vision

Huawei-Logo

 

Chinese vendor giant Huawei today claimed the world is just at the first stage of the journey to smart cities, with a lot of information being gathered but not used very effectively because we haven’t yet connected vertical markets.

John Frieslaar, Huawei’s director of strategy and innovation, said he thinks smart cities is a journey that goes from connected cities, to smart cities to intelligent cities, which ultimately will be more sustainable.

“The journey is all about how you use the data, moving from using data to understanding what happened, to using it to change the future,” he said.

Delivering a keynote at the event, Frieslaar noted that it’s not about connectivity or broadband anymore. “It’s about digital transformation – how do we get the information and what do we do with it.”

In terms of smart services, he said many city councils are doing interesting and innovative things that are forcing the telecoms community to sit up and take note and figure out the new types of services that are required from the networks.

Trends like autonomous vehicles, the Internet of Things (IoT), cloud computing and 3D printing are impacting the way networks are developed and deployed.

Frieslaar said the broadband architecture for 2020 will be built on a number of major components such as 5G radio access, software defined networks that allow the granular switching of traffic flows, network function virtualisation and storing things in the cloud.

The main reason behind all this, he explained, is the demand to accelerate business through faster network innovation cycles and more rapid development of new services.

Smart cities are becoming a major driver of Huawei’s growth around the world, he said. “Cities like London are gong to the likes of BT and saying ‘can you provide me with these services, because right now your portfolio is not what I really want’.”

City councils agree that free WiFi access is important to engage with citizens and to spur economic growth. “Clearly from a telecommunications perspective, their needs are changing and a traditional telecoms portfolio of services is probably not what they want in the future. It’s the Internet of Things and the cloud of things that they’ll want over the next five years,” he said.

The IoT market is predicted to have 50 billion devices by 2025. He noted that the world manufactures more than one trillion industrial devices each year, so the potential of IoT could be far in excess of 50 billion.

He added that as we move into the IoT world with autonomous vehicles, processing needs to be more local. Networks will have to have at least two macro base stations in the area to provide redundancy. “The whole dynamic of how we build networks has to change.”

Source: Mobile World Live Joseph Waring

5G networking tests dramatically outpace 4G connectivity

A new form of mobile networking has been tested by Samsung, with the results proving that 5G could be up to 30 times faster than the current 4G connectivity, which is available to business mobile users in the UK.logo5g

The company revealed that the 5G system that it has been developing in-house is capable of achieving download speeds of 7.5Gbps. This news comes just a few days after it announced a next-gen Wi-Fi solution, which will be similarly impressive when compared to contemporary alternatives.

At 7.5Gbps, it is possible to download almost an entire gigabyte of data in a single second. And most importantly of all, this is the fastest 5G technology to be tested so far, which means that rival firms will no doubt up their game to try and lead the market, once this type of connectivity is embraced internationally.

The peak 7.5Gbps data rate is impressive, but the stability and reach of this technology is not yet at a level that will make it suitable for widespread use. A slower but more stable 5G service of around 1.2Gbps has been created by Samsung, which should be accessible to users even if they are travelling at speeds of around 60mph, making it suitable for commuters who are using public transport.

While Samsung’s form of 5G apparently uses the 28GHz network spectrum, which has been avoided in the past as a result of the relatively small range over which it can operate, the developer has apparently overcome these issues and will be working on five technologies in this area, which it intends to act as the foundation to the next step in mobile connectivity.

Network providers and industry regulators will inevitably have to get involved in the race for 5G, which means it is still going to be many years until end users can reap the benefits. But the promise of superfast mobile connectivity, which outstrips already impressive 4G performance, will be welcomed by business users as they move towards a mobility-led approach to working.

A report published this week by Global Wireless Solutions actually shows the extent to which commuters who work in London are being let down by the current crop of network providers. Analysts looked into the worst performing operators and found that many popular places within the commuter belt around the capital are being underserved by the fastest forms of connectivity.

In some instances, providers are still falling back on older 2G coverage in order to make up for gaps in 3G and 4G services. And while making voice calls and sending texts is generally possible from most places, faster connectivity is far from universally available.

Report spokesperson, Paul Carter, argues that transport providers and network operators should work together, to ensure that customers are able to get the kinds of connectivity options that are available to them at home or once they have actually arrived at the office.

The surprising fact, that most of the biggest providers still fall back on 2G to make up for gaps in coverage over well used train routes, is likely to be a cause for concern for any commuter.

Of course, wireless connectivity is innately problematic when applied over a large area, even with faster 4G and 5G services on the horizon. So tackling this problem requires a concerted effort on the part of the companies responsible for the infrastructure, while leaving customers in a tricky position with little option but to put up with black spots as they travel to and from the office in the UK on a daily basis.

Source: Daisy Group

Ruckus boss sees smart cities, big data and improved WiFi causing a commotion

Selina-RuckusSelina Lo, CEO of WiFi specialist Ruckus Wireless, talked up growing momentum for so-called ‘smart cities’ which combine wireless connectivity with big data analytics.

In the city of San Jose, which has deployed Ruckus’ WiFi kit, Lo told Mobile World Live that such a combination is improving quality of lives.

Having installed sensors for air quality, San Jose is combining that data with real-time traffic information and availability of public transport and parking. “By doing an analysis [of all the data gathered], residents can be given options on the best way to travel to work,” said the Ruckus boss.

There can also be economic benefits, argued Lo, simply by making free WiFi available in popular public locations. “By offering free WiFi in the downtown area you can draw people away from hotel rooms, encouraging them to go to restaurants and so on,” she said.

Another benefit of widespread WiFi, said Lo, is that cities might attract more convention business. Digital signage and smart meter connections are other advantages.

Lo is keen to emphasise, however, that Ruckus does not only provide WiFi infrastructure but has its own involvement in big data analytics.

At this year’s Mobile World Congress, Ruckus launched SPoT, its cloud-based location service. As well as recording the movement and location of devices that have WiFi switched on, SPoT can also provide analytics on the data gathered. Network operators might use that information, for example, to offer location-relevant content and retail deals to users.

As far as the company’s carrier WiFi business is concerned, Lo said she had seen “great traction” in the last 12 months, both from mobile and fixed-line players. She also predicts 2014 will be the year of Hotspot 2.0 implementation, with the likes of Boingo, Time Warner Cable and Orange Poland having already made big moves on the technology.

Hotspot 2.0 is focused on enabling a mobile device to automatically discover APs that have a roaming arrangement with the user’s home network and then securely connect, much like the cellular experience.

“Soon we’ll start to see roaming services between carriers and WiFi users won’t need to log on,” said Lo. “They’ll be automatically able to get onto WiFi whenever they want.”

To watch the full interview click here.

Source: Mobile World Live

Shopping for a WiFi future

WiFi’s role must be considered by retailers in their future strategies in order to engage successfully with their customers.

Increasing numbers of shoppers use their mobile devices while shopping Increasing numbers of shoppers use their mobile devices while shopping

The UK’s High Streets are under pressure and February’s warning from CRR boss Professor Joshua Bamfield re-affirmed this, predicting that “the decline of high streets is accelerating”. Our research shows around 12,000 stores may close this year, an increase of 2,000 over 2013”. It’s a stark warning, but bucking the trend is a number of retailers who have chosen to embrace omnichannel strategies to integrate the success of their online sales with in-store experiences. Retailers take note.

Both John Lewis and House of Fraser have cited their omnichannel strategies for the success of the 2013 Christmas sales. The key to success is integrating their highly evolved and content driven websites, with their bricks and mortar stores. And

WiFi plays a crucial role

Where many consumers now use their mobile devices to ‘showroom’ and check for online deals and coupons, WiFi is playing an increasingly prevalent role for retailers. Lack of a mobile signal in some stores, costs of mobile data and WiFi-only tablets, mean many people will choose a store with free WiFi, and go on to make a purchase, over another, increasing competition on the high street. WiFi’s role must be considered by retailers in their future strategies to engage successfully with their customers.

Philip CongdonWith busy lives and 24/7 availability through connected-devices people don’t have the time to scour for the latest deals. Mobile lends itself to ‘productive shopping’; streamlining the process from curating product options, to negating the need to queue. Research commissioned by Quidco.com in 2013 found that men get bored of shopping in just 26 minutes, women in 2 hours. If retailers only have a limited window of opportunity to engage their customers and up-sell products from across the store, then creating the most engaging experience is paramount. In addition, according to Google, the average smartphone user checks their phone 150 times a day, 45% of those look at their phone during the in-store shopping process and 20% will change what they’re going to buy as a result.

Shoppers are craving more from their in-store experiences; they see the possibility to infuse the physical store with mobile and other connected technologies to offer product information, mitigate frustrations and personalise the experience.

Surprisingly, giving the plethora of practical implications in-store WiFi affords, three-quarters of UK retailers do not offer in-store WiFi and those that do, often do not clearly communicate the availability of the service. One supermarket to accept this growing trend is Waitrose. In January 2014 Waitrose announced it will be implementing WiFi throughout its stores this spring, enabling customers to browse its website and place orders. Another example is the Huddersfield’s Kingsgate shopping centre that now offers social WiFi throughout the shopping centre, providing personalised login pages that promote offers and communicates news.

Implementing free WiFi in-store and employing data analytics to understand shopping habits and trends in-store, can create the shoppers dream scenario. The retailer that utilises analytics can gain a deep, detailed visibility across the entire supply chain informing their decisions from promotions, to inventory, events, staffing and more. This rich data can provide a greater understanding of the customers’ behaviour both in-store and online; enabling retailers to be more proactive and timely in the targeting of their marketing to affect purchase decisions. Earlier this year in predictions for the advertising industry in 2014

Ashley Friedlein chief executive of Econsultancy, said:

“In 2014, technologies will start to improve for matching up the consumer journey from online to offline, allowing advertisers to target consumers based on their high street purchasing behaviour.”

It’s become clear, not only to consumers using everyday technology but to retailers too, that WiFi is the cornerstone of any engagement strategy. In understanding customers better, retailers will be able to serve them richer, targeted content that will ultimately support their purchasing decisions. Offer that engagement for free, and you also gain a loyal customer.

Source: Philip Congdon, WiFi & Small Cells Director, Arqiva

Magellan Selected for Hertz NeverLost 6 platform

 Navigation Solutions, a Hertz Company and developer of the award-winning NeverLost in-car GPS system, and Magellan, a leader of innovative GPS devices and content services for vehicles, fitness, outdoor and mobile navigation, announce the selection of Magellan as the exclusive manufacturer for the NeverLost 6 platform, Hertz’s next generation of connected services, which will be integrated into Hertz vehicles in 2014.

The NeverLost 6 platform features include:

  • ARM Cortex-A9 architecture with quad cores running at 1.0GHz
  • 5.7″, 4:3 square aspect ratio, high resolution, brightness and contrast TFT display
  • GSM and GPRS protocol stack with 3G release 4 compliant technology
  • Bluetooth and Wi-Fi connectivity module
  • GPS module built upon the SiRFstarIV™ architecture
  • A number of other off board components such as Keypad, LCD, camera module, Accelerometers and Gyros sensor board and etc. will connect through a flex cable

 

“As a long-time partner and a pioneer in the automotive navigation industry, Magellan was a logical choice for the Hertz NeverLost 6 platform,” commented Roger Stevens, president, Navigation Solutions. “Hertz prides itself on being the fastest and easiest car rental company and NeverLost is key to Hertz offering its customers flexible mobility solutions. Rental customers want useful navigation content, and popular travel services. Magellan’s SmartGPS Eco offers the right combination of relevant content and integration capabilities with the NeverLost 6 platform.”

In addition, Navigation Solutions has selected Magellan’s SmartGPS Eco for integration in Hertz vehicles in 2014. The Magellan SmartGPS Eco is the latest advancement in Magellan’s cloud based connected car services that delivers content saving drivers time and money, provide safer navigation and keep them informed with location and social content.

The Magellan SmartGPS Eco is a cloud based platform aggregating location and social content. It leverages the cloud for location intelligence, and personalization. Drivers can choose the content they want, and it is all displayed simultaneously in a standard HMI.

“Navigation Solutions is the GPS innovation leader in the rental car industry. Magellan is delighted to continue our long standing partnership with Navigation Solutions for the Hertz NeverLost program,” said Peggy Fong, president of MiTAC Digital Corporation. “We are proud to have Hertz NeverLost as a customer for the launch of our SmartGPS Eco services. The SmartGPS Eco aggregates unlimited content, which is then personalized based on driver preferences and location. Each driver gets the right content, at the right place, at the right time.”

Source: Magellan