Tag Archives: infotainment

New BMW ConnectedDrive Campaign


BMW is launching a new BMW ConnectedDrive campaign with the tagline “So connected, you’re free”. The campaign will run in print, online and TV channels worldwide.

The global communication campaign showcases BMW as one of the world’s leading providers of web-based in-car services and highlights the brand’s innovative power. The campaign demonstrates how easy it is to use ConnectedDrive’s innovative, customer-oriented services and features, and explains the added benefits of BMW ConnectedDrive functions – convenience, safety, entertainment and flexibility.

Steven Althaus, head of Brand Management BMW and Marketing Services BMW Group: “The new campaign places even greater emphasis on our customers. The customer discovers the benefits of many BMW ConnectedDrive services and learns how they work in entertaining short episodes designed to make in-car networking more tangible and easier to understand.”


Visual language


The print campaign comprises around 40 visuals, each depicting one of the functions of BMW ConnectedDrive – such as Real Time Traffic Information, Remote Services, Intelligent Emergency Call or BMW Head-Up Display. The ads and posters focus on the features’ added benefits for customers, with a visual language that is uncomplicated and emotionally powerful. All communication channels use their own specially-developed visual mechanics: Each motif is split to resemble the display in a car – the left half of the image shows the respective function, while the right features a motif with a corresponding story. A distinctive headline underscores the benefits of the function. 




New short films also present the benefits of key BMW ConnectedDrive Services & Apps in a humorous and unconventional manner. The Concierge Services, Online Entertainment and Remote Services, for example, are incorporated into short stories with a surprise ending. The spots can be viewed on BMW TV and YouTube, or on the new BMW ConnectedDrive website under “Video gallery”.


In addition to an image film, four 30-second TV spots have also been created to highlight the campaign’s key message “So connected, you’re free” in emotionally-powerful images. The TVC spots also showcase BMW ConnectedDrive Services in short episodes with a focus on connectivity-based services, such as Real Time Traffic Information, Internet with Google Voice Search, Online Entertainment and Concierge Services.


Almost 20 short animated films have also been produced to explain individual services and functions to customers in a simple, easy-to-understand manner. These “functional films” can be found on the website and will also be shown at points of sale in BMW showrooms.



New website


The redesigned BMW ConnectedDrive website at www.bmw.com/connecteddrive will also go live for the campaign launch. The new web presence is clearly set out and reflects the revised structure of BMW ConnectedDrive, based on the two pillars: BMW ConnectedDrive Services & Apps and BMW ConnectedDrive Driver Assistance. BMW i ConnectedDrive Services are grouped under a separate navigation item. A video gallery and a link to the new “My BMW ConnectedDrive” customer portal round out the website’s user-friendly navigation.

Source: BMW

Mini features the latest Telematics & Infotainment technology

The new MINI driver assist systems.

Intelligent networking between the MINI, the driver and the outside  world create new ways to enhance driving pleasure, extend the range of  comfort functions and provide the latest services in the area of  in-car infotainment. Since its launch, MINI Connected has been the  market leader in the area of in-car technology, pioneering access  to apps and services to both assist and entertain driver and passengers.
In future models MINI will roll out a number of innovative  driver assist systems that also use intelligent networking for the  exchange of information between driver and vehicle.  The new functions  transform the MINI more than ever into its driver’s assistant and  offer innovative comfort and safety technology.
When it comes to the development and configuration of new driver  assist systems, MINI exploits the BMW Groups’ worldwide leadership in  innovation in this area. Networking technology has been used for the  targeted exchange of information between driver, vehicle and the  outside world for more than 40 years. Innovations like the radar-based  distance warning device (1972), the world’s first on-board computer  with exterior temperature display (1980), the first navigation system  fully integrated in the vehicle from a European manufacturer (1994)  and first Emergency Call system, still unique to this day, first  introduced in 1997, are among the milestones set by the company in  this area. As early as 2007, interface technology for integrating the  Apple iPhone in the MINI operating system was introduced. Since 2011,  additional online-based functions can be integrated in the MINI  Connected package with the help of apps.
The MINI head-up display helps the driver concentrate on what is  happening on the road by displaying relevant information right in the  driver’s line of vision.  This can be seen quickly and conveniently  without having to take your eyes off the road. The collision warning  and pedestrian warning systems, including city braking function make  it easier to avoid dangerous situations, particularly in city traffic.  The MINI parking assist feature offers maximum comfort in searching  for and using parking spaces, while the reversing camera gives drivers  a better view when manoeuvring.
Other innovations in the driver assist systems for MINI include  the video-based speed and distance control which automatically keep a  safe distance from the vehicle in front, and the speed limit  information system, which detects and displays speed limits as they  apply to the current section of road. This system is supplemented by  the no passing display and traffic sign memory functions. The digital  headlight assist function contributes to optimum visual conditions  when driving at night. This system helps the driver use the full range  of headlight functions. Oncoming traffic and preceding vehicles are  registered by a camera, while automatic switching to dimmed headlights  avoids causing a nuisance for other drivers.

Source: BMW

Renesas, Murata and Ubiquitous colaborate on In-Car networking

Renesas Electronics, Murata Manufacturing and Ubiquitous Corporation have started a technological collaboration on development of high-speed network connection technology targeting the IVI (In-Vehicle Infotainment) market, which is expected to expand in coming several years led by the progress of IT and networking and the accelerated adoption of cloud computing system.

With the explosive spread of smartphones, there is a growing demand for network servicing also in automotive environment. Amidst this situation, standardization of connection between smartphone and IVI is in progress and such technology is assumed to be more complex and high performance in the near future. Therefore in the state-of-the-art IVI platform, high-performance network OS (operating system) originally used in information system is more likely to be adopted instead of the OS dedicated to embedded system.

Although these general-purpose, high-performance OS require certain amount of time for activation, quick start-up of the system is strongly demanded for quick display of back camera or quick output of radio sound. Assuming that high-speed Wi-Fi linkup between IVI and smartphone would be essential for comfortable use of in-car network servicing, Renesas, Murata and Ubiquitous have come to collaborate in creating a platform solution leveraging their advantages of respective technologies.

IVI Network Support

As the popularity of the smartphone grew rapidly, adoption of in-car network servicing system has been eagerly considered. Meanwhile, implementation of Wi-Fi system to IVI is about to go into stride and the average annual growth rate of the implementation is expected to grow rapidly. Some of the smartphones now comply with the IEEE802.11ac, the next-generation standard succeeding the IEEE802.11n, and the IEEE802.11ac standard is now expected to be adapted to automotive environment. The high-speed throughput realized by the IEEE802.11ac standard not only contributes to a comfortable network servicing, but also enhances automotive infotainment system by enabling smooth replay of movie contents such as Miracast. Moreover, the IEEE802.11ai standard is expected to play a part in improvement of user convenience with quick initial connection and authentication.

Combining Renesas’ automotive SoC, the “R-Car” which holds the world’s No.1 share in automotive infotainment market, Murata’s Wi-Fi module and driver software, which attains the No.1 share worldwide and Ubiquitous’ high-speed activation solution and wireless communication software technology that are widely adopted in automotive devices, the companies aim to offer a platform solution for comfortable network servicing by realizing quick activation of the IVI system while supporting the latest standard , Renesas, Murata, and Ubiquitous intend to contribute to expansion of IVI market by providing this user-friendly and easy-to-use platform solution.

Source: Renesas


Jaguar Land Rover Announces New Era of In-Vehicle Smartphone App Connectivity

Jaguar Land Rover Logo

    Jaguar InControl™ Apps and Land Rover InControl™ Apps to deliver integrated in-vehicle app connectivity for both Android and Apple smartphones
  • Technology developed in partnership with BOSCH SoftTec
  • System will be upgradeable as new apps become available
  • Available in new Jaguar and Land Rover models progressively from 2014

Whitley, UK – Jaguar Land Rover is pleased to announce Jaguar InControl™ Apps and Land Rover InControl™ Apps, new smartphone integration platforms that will launch a new era of in-vehicle app connectivity. InControl™ Apps will be introduced in new Jaguar Land Rover vehicles from 2014.

The company has worked with BOSCH SoftTec to develop a class-leading product that will allow Jaguar and Land Rover customers to interact with compatible applications installed on their smartphone. A defining advantage of the platform is that it is compatible with both Android and Apple devices via the innovative in-vehicle touch screens featured in the latest Jaguar and Land Rover models.

Jaguar Land Rover and BOSCH SoftTec have been working closely with some of the world’s leading application developers to deliver apps that are perfectly tailored for in-vehicle use, but which retain essential features and functions that make them familiar and intuitive for customers to use.

Customers will simply need to download the appropriate Jaguar or Land Rover application from the Apple App Store or Google Play store. This will enable a connection to be made with the vehicle and allow access to apps that are compatible with the Jaguar InControl™ Apps or Land Rover InControl™ Apps platform. Another benefit of the Jaguar Land Rover system is that customers will be able to upgrade with ease whenever new apps become available, or those that they have installed gain new features or functions.

Details of the application support framework that will support the new platform will be announced later.

Nick Gionis, Jaguar Land Rover Chief Engineer Infotainment, said: “We are giving customers the opportunity to enjoy the great benefits of accessing their favourite apps while in their vehicle, whether it’s to plan a better journey, keep up to date with business, enjoy the best entertainment or monitor their social media channels.

“Through our work with BOSCH SoftTec we have ensured that Jaguar InControl™ Apps and Land Rover InControl™ Apps are designed to work with equal functionality with both Android and Apple smartphones, which means no compromise for the customer.

“With the benefit of this comprehensive approach, we are now looking forward to working further with the world’s leading app developers to ensure a fantastic range of products are available when the platform begins its roll-out next year.”

Source: Jaguar Land Rover

Parrot and Cinemo to jointly develop connected car solutions

Cinemo, developers of embedded multimedia technologies for in-vehicle infotainment (IVI), and Parrot, a supplier of automotive connectivity and infotainment solutions, have entered into an agreement where Parrot will be utilizing Cinemo’s Unified Media Player in selected IVI systems including Head Units and Rear Seat Entertainment Units.

The result of this collaboration will first be embedded in an automotive Rear Seat Entertainment solution based on the Android framework. It will offer passengers up to Full HD video from DVD, HDMI, MHL, USB, Wi-Fi connected media sources and Smart phones. These videos can be accessed and shared with any embedded display or tablet inside the vehicle with perfect, echo-free, lip synchronization on multiple devices over the car network.

The Parrot system will also enable users to play games, browse the Internet, access a wide range of Apps by connecting to the Parrot Asteroid Market, view documents, and much more. Passengers will be able to control the units with their portable devices for media browsing, advanced gaming or navigation.

Cinemo’s Unified Media Player consisting of Cinemo Media Engine, Cinemo Media Management Engine, Distributed Playback and Distributed Media Management will all be part of Parrot’s multimedia offering, enabling “content anywhere anytime” and guaranteeing the highest level of performance, quality and robustness.

Designed to allow near instantaneous access to all media content available in the car, Parrot’s integration of Cinemo Media Management Engine features multi-pass content indexing, ultra-fast searches, support of complex queries, smart synchronization, Unicode collation, alphabetical index generation, priority queues, video thumbnail creation, dynamic on-demand searches, a seamless approach between local and connected database access, and further significantly intelligent algorithms and extensive optimizations which truly revolutionize the way and speed IVI digital media can be controlled.

Source: Cinemo/Telematics News


The Volvo Concept Coupe with portrait touch screen infotainment

After more than a year of rising expectations, the first design by the new Senior Vice President of Design, Thomas Ingenlath, showcases how design builds emotion into the Volvo brand and points towards the next generation of Volvo models, starting with the forthcoming XC90 in 2014.

The concept car includes a totally new approach to Volvo Cars’ human-centric user experience. A large portrait touch-screen in the centre console interacts with an adaptive digital display and head-up display in front of the driver.

“This is a natural integration of user interfaces in our new car generation. Interaction with pleasure but without distraction is the key. We bring connectivity into our cars to make them both more enjoyable and safe,” explains Thomas Ingenlath.

The Scalable Product Architecture is also being prepared for completely autonomous driving. The first features with autonomous steering to avoid accidents and make driving more comfortable will be introduced in 2014 – and Volvo Cars’ aim is to have cars with fully autonomous technology out on the roads before 2020.

Source: Volvo/Telematics News