Tag Archives: Glastonbury Festival 2015

Glastonbury Revellers download eight terabytes of data via EE’s 4G network

The 4GEE Charging Bull
  • Revellers downloaded a whopping eight terabytes worth of data via EE’s powerful 4G network at Glastonbury Festival – the equivalent of more than two million Lionel Richie songs
  • Uploads from Worthy Farm more than doubled this year, with the data equivalent of three million images uploaded on social networks in 2015
  • EE’s official Glastonbury app saw over three million launches as revellers logged on to check set times, create their personal line ups, drop location pins and listen to Deezer clips of the weekend’s artists
  • The EE Power Bar swapping service was a huge success – average queuing time was kept to two minutes per swap all weekend meaning people had more time to catch all the performances and non-stop entertainment at Glastonbury

Glastonbury Festival’s official technology and communications partner EE pulled out all the stops to ensure they delivered the most connected festival experience yet.

 

EE’s 4G Network

The world’s largest temporary 4G network, built for Glastonbury by the EE Special Projects team, was put through its paces for the week. With more 4G users than ever before, last year’s data total was smashed by Thursday night – before the main stages had even opened.

In total, festival-goers downloaded a total of eight terabytes of data on 4G in 2015, equivalent to more than two million downloads of Lionel Richie’s Hello. Customers also uploaded three terabytes of 4G data – around four million envy-inducing posts to Facebook, Instagram and Twitter feeds from the Festival.

Phone calls were more reliable than ever before at Glastonbury, with 97.55% of calls going through.

 

EE’s Official Glastonbury 2015 App

The official Glastonbury 2015 app, developed in partnership with EE saw over three million launches over the weekend as revellers logged on to check on the latest Festival news, find where they were, stay connected with their friends on site, check set times and live stream the BBC’s coverage.

·         Over 50,000 festival goers connected to Facebook to share their chosen line up with their friends

·         2.6 million acts were favourited as those on site used the app to plan their personal festival line up, with Florence and The Machine, Lionel Richie and George Ezra proving most popular

·         Over 32,000 users dropped pins over the weekend in a bid not to lose their tent, car or friends

·         Over 475,000 Deezer clips of Festival artists were played over the weekend through the app, with Alabama Shakes, The Who and James Bay taking the top spots

 

Top 10 favourited acts at Glastonbury 2015:

1.    Florence and the Machine

2.    Lionel Richie

3.    George Ezra

4.    The Who

5.    Kanye West

6.    Pharrell Williams

7.    Hozier

8.    Alt-J

9.    The Chemical Brothers

10.  Ben Howard

 

Top 10 Deezer clips via the official Glastonbury 2015 app:

1.    Alabama Shakes

2.    The Who

3.    James Bay

4.    Catfish and the Bottlemen

5.    Rudimental

6.    Kanye West

7.    Alt-J

8.    Mary J. Blige

9.    The Vaccines

10.  The Chemical Brothers

 

EE Power Bar Exchange

EE also kept festival goers connected with two Power Bar Exchange points on site this year, which met the digital demands of this year’s festival goers by offering Power Bar swaps. The EE Power Bar – an easy-to-use portable phone charger and queue-busting alternative to traditional charging – enabled users to charge their phone on the go with the bar and then, once it ran out of juice, simply swap it for a fully charged one at the designated Exchange sites. Average queuing time at the Exchange sites was kept at 2 minutes per swap which meant revelers had more time to enjoy the music and entertainment on offer at the festival.

For more information on EE’s partnership with the Glastonbury Festival, please visitee.co.uk/Glastonbury.

Source: EE

EE announces World’s biggest festival phone charging service for Glastonbury 2015

Glastonbury 2015 - featuring EE Power Bar
Glastonbury 2015 – featuring EE Power Bar
  • EE celebrates third year as official technology partner for Glastonbury Festival
  • Festival goers to benefit from largest festival phone charging service – more than 200,000 EE Power Bar swaps expected alongside traditional charging
  • Mobile 4G network to be installed at Worthy Farm to offer superfast connectivity
  • Official Glastonbury App upgraded with new features as part of partnership
  • Also announced today – exclusive PAYG offer includes the chance to win tickets to Glastonbury

EE, the UK’s biggest and most advanced digital communications company, announces its third year as the official technology and communications partner to Glastonbury Festival with the world’s largest festival mobile phone charging operation, featuring the EE Power Bar.

EE will be keeping festival-goers connected with two Power Bar Exchange points on site this year, able to accommodate over 200,000 Power Bar swaps during the festival weekend.

The EE Power Bar – an easy-to-use portable phone charger – was launched at Glastonbury last year as a queue-busting alternative to traditional charging. Users can charge their phone on the go with the bar and then, once it runs out of juice, simply swap it for a fully charged one at the designated Exchange sites.

Spencer McHugh, Director of Brand at EE, said: “Our Power Bar phone charging initiative began at Glastonbury in 2014 and proved so popular that we launched it last month as a year-round loyalty scheme for all customers.  We received over a million requests in just four days, so to say there is huge demand for this simple charging solution is an understatement, and at festivals the need for a fully-charged phone is even greater.

“Last year, we know customers uploaded the equivalent of 1.5 million pictures during the festival and downloaded 2.5 terabytes of data, which is the same as 650,000 headlining tracks. To meet this demand we are rolling out the EE Power Bar swap scheme on an unprecedented scale. For us, this is just the next step in making the UK’s best-loved festival even better connected.”

This year, anyone wishing to take advantage of the swapping system on-site must have an official 2015 EE Power Bar and will need to register for a special wristband by the 7th June.  The wristband allows each user one swap per day. EE Power Bars are available (subject to stock availability) at no charge* to all EE, Orange or T-Mobile customers, non-EE customers can pay £20 to take part in the swapping scheme. All Glastonbury-goers will be contacted directly on May 26th to confirm the details of this process.

Traditional charging in the EE Recharge tent – which is free to all – will also be available on site from EE ensuring as many festival-goers as possible can stay powered up.

Back for the third year running, across the whole Worthy Farm site, will be EE’s award-winning superfast 4G network, enabling guests at the festival to upload pictures and videos in record time. Facebook, Instagram and Twitter feeds will be inundated with action live throughout the sold out event.  EE’s on site network infrastructure – which features six mobile masts – is expected to carry over three terabytes of data across the weekend.

EE is also working alongside Glastonbury Festival to update the official Glastonbury app with a new look and exciting new features for 2015. The upgraded app will be available in June and allow those on site to stay better connected with friends than ever before. The app is the ultimate Glastonbury companion: last year it was accessed over 3million times with a total of nearly nine years’ of combined usage.

As well as offering unrivalled connectivity and EE Power on an epic scale, EE is celebrating the beginning of festival season by introducing a brand new PAYG offer**.  Available to  everyone the offer is designed to help EE customers get the most from the upcoming festival season. Anyone who orders the limited edition SIM by midnight on Sunday 31st May will be automatically entered into a prize draw to win one of two pairs of Glastonbury tickets with no obligation to top up.  Those users who choose to top up for just £10 can also enjoy 100GB of free data per month (for two months) on top of the regular bundle. To take advantage of this promotion, customers simply need to order a £10 Data Pack limited edition SIM from EE – PAYG SIMs can be ordered from EE shops, telesales or via www.ee.co.uk.

For the latest news and updates go to EE.co.uk/Glastonbury.

Source: EE