- EE celebrates third year as official technology partner for Glastonbury Festival
- Festival goers to benefit from largest festival phone charging service – more than 200,000 EE Power Bar swaps expected alongside traditional charging
- Mobile 4G network to be installed at Worthy Farm to offer superfast connectivity
- Official Glastonbury App upgraded with new features as part of partnership
- Also announced today – exclusive PAYG offer includes the chance to win tickets to Glastonbury
EE, the UK’s biggest and most advanced digital communications company, announces its third year as the official technology and communications partner to Glastonbury Festival with the world’s largest festival mobile phone charging operation, featuring the EE Power Bar.
EE will be keeping festival-goers connected with two Power Bar Exchange points on site this year, able to accommodate over 200,000 Power Bar swaps during the festival weekend.
The EE Power Bar – an easy-to-use portable phone charger – was launched at Glastonbury last year as a queue-busting alternative to traditional charging. Users can charge their phone on the go with the bar and then, once it runs out of juice, simply swap it for a fully charged one at the designated Exchange sites.
Spencer McHugh, Director of Brand at EE, said: “Our Power Bar phone charging initiative began at Glastonbury in 2014 and proved so popular that we launched it last month as a year-round loyalty scheme for all customers. We received over a million requests in just four days, so to say there is huge demand for this simple charging solution is an understatement, and at festivals the need for a fully-charged phone is even greater.
“Last year, we know customers uploaded the equivalent of 1.5 million pictures during the festival and downloaded 2.5 terabytes of data, which is the same as 650,000 headlining tracks. To meet this demand we are rolling out the EE Power Bar swap scheme on an unprecedented scale. For us, this is just the next step in making the UK’s best-loved festival even better connected.”
This year, anyone wishing to take advantage of the swapping system on-site must have an official 2015 EE Power Bar and will need to register for a special wristband by the 7th June. The wristband allows each user one swap per day. EE Power Bars are available (subject to stock availability) at no charge* to all EE, Orange or T-Mobile customers, non-EE customers can pay £20 to take part in the swapping scheme. All Glastonbury-goers will be contacted directly on May 26th to confirm the details of this process.
Traditional charging in the EE Recharge tent – which is free to all – will also be available on site from EE ensuring as many festival-goers as possible can stay powered up.
Back for the third year running, across the whole Worthy Farm site, will be EE’s award-winning superfast 4G network, enabling guests at the festival to upload pictures and videos in record time. Facebook, Instagram and Twitter feeds will be inundated with action live throughout the sold out event. EE’s on site network infrastructure – which features six mobile masts – is expected to carry over three terabytes of data across the weekend.
EE is also working alongside Glastonbury Festival to update the official Glastonbury app with a new look and exciting new features for 2015. The upgraded app will be available in June and allow those on site to stay better connected with friends than ever before. The app is the ultimate Glastonbury companion: last year it was accessed over 3million times with a total of nearly nine years’ of combined usage.
As well as offering unrivalled connectivity and EE Power on an epic scale, EE is celebrating the beginning of festival season by introducing a brand new PAYG offer**. Available to everyone the offer is designed to help EE customers get the most from the upcoming festival season. Anyone who orders the limited edition SIM by midnight on Sunday 31st May will be automatically entered into a prize draw to win one of two pairs of Glastonbury tickets with no obligation to top up. Those users who choose to top up for just £10 can also enjoy 100GB of free data per month (for two months) on top of the regular bundle. To take advantage of this promotion, customers simply need to order a £10 Data Pack limited edition SIM from EE – PAYG SIMs can be ordered from EE shops, telesales or via www.ee.co.uk.
For the latest news and updates go to EE.co.uk/Glastonbury.