Category Archives: Smart Cities

This Dutch town has traffic lights on the ground because people are staring at their phones

Image: REUTERS/Phil Noble

A Dutch town has introduced an unusual way of trying to keep smartphone-addicted residents safe: Installing traffic lights in the pavement.

Bodegraven, in the Netherlands, has put strip lights in the floor at a pedestrian crossing — meaning people who stare at their phones all day will see them, preventing them from wandering dangerously into traffic. (We heard about the news via the BBC.)

Apart from their unusual location, they work just like ordinary traffic lights: Green means go, and red means wait.

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Image: HIG Traffic Systems

The lights are built by HIG Traffic Systems, a company based in the town, which hopes to sell them more widely to other towns and cities, The Guardian reports. Right now they’re just being used at a single intersection in a trial.

A spokesperson for the company told Dutch-language site OmroepWest:“Smartphone use by pedestrians and cyclists is a major problem. Trams in The Hague regularly make an emergency stop because someone looks at their smartphone instead of traffic.”

However, the lights have also proved controversial. “It’s not a good idea to help mobile phone users look at their phones,” Dutch Traffic Safety Association employee Jose de Jong reportedly said.

“We don’t want people to use phones when they’re dealing with traffic, even when walking around. People must always look around them, to check if cars are actually stopping at the red signals.”

Source: World Economic Forum

How can we ensure Asia’s future cities are both smart, and sustainable?

shanghai

A quick online search on the current most populous cities in the world will reveal a list where half, if not more, of the top 10 cities are in Asia. If you were to walk down the busy streets of Jakarta, Tokyo, Manila or Seoul, you may find yourself thinking that everyone in these countries have moved to the city, and you wouldn’t be far from the truth. We are undergoing a major rural to urban demographic shift. There are already more people living in cities than in rural areas, and the United Nations estimates that by 2050, almost 70% of the world’s population will be city dwellers.

With so many people moving to cities, how cities are structured will impact the lives of billions of people. In some respects, this elevates cities above nation states as significant incubators of innovation, enterprise, and social progress. At the same time, the required pace of change, especially now where we face global economic, environmental, and social uncertainty – creates a raft of challenges to sustainable development.

Connecting the city

It’s crucial that cities adopt smart, sustainable development practices. Harnessing the potential of ICT and connectivity will enable cities to thrive without their development taking a major toll on already-scarce resources. ICT allows people, knowledge, and devices to be networked in new ways, and cities that embrace ICT’s potential can create new value, operate efficiently and benefit from significant return on investments. All this adds up to more livable, more attractive, and ultimately more competitive cities, as well as the potential for people to pursue a more sustainable urban future. It is also addressing sustainable urbanization which includes the dynamic between urban and rural areas.

The significance of cities is well recognized in the UN Sustainable Development Goal 11 – sustainable cities and communities. If we go back to considering the most populous cities in Asia, each city faces many complex problems that require different types of action – but we see that a common enabler across the board is Information and Communications Technology. A paper published in 2015 by the Earth Institute at Columbia University and Ericsson, states that ICT can accelerate the achievement of the SDGs. This is in line with our own research and beliefs in Ericsson about ICT and its potential to help create the cities of our future. Higher ICT maturity levels for cities are associated with more opportunities to transform lifestyles and economic prospects.

For ASEAN countries, broadband, based on a combination of both fixed and wireless technologies, can help significantly accelerate sustainable growth in cities. Therefore, there should be a national agenda when it comes to broadband and concerted efforts to improve the business case for these investments. By releasing more spectrum with sustainable economics to the key players in the market, governments will better enable broadband investment from private industry. Education in terms of digital literacy and new technologies is also needed. This combination of infrastructure and capability will help create smart cities.

Source: World Economic Forum

Amsterdam and TomTom join forces to create a smarter city

 

Amsterdam, 23 November 2016 – TomTom (TOM2) and the City of Amsterdam will collaborate on the development of traffic and travel concepts to improve traffic flow and parking in the Dutch capital. Together with the city of Amsterdam, TomTom will investigate new ways to measure traffic flow, understand parking behavior and enable city planners and inhabitants to make smarter traffic decisions.

Using the insights from TomTom’s Traffic data, the city government will now be able to make better decisions about accessibility and mobility throughout the city. As a result of the agreement, traffic measures, such as road closures in the city centre, will be monitored in more detail, leading to rapid intervention if changes occur in the traffic situation. The cooperation will enable TomTom to gain even more insights into the needs of a city in terms of mobility and to further develop products to help a city’s mobility in the smartest way possible.

Deputy Mayor Pieter Litjens: “This cooperation will make the city of Amsterdam smarter. That’s good news for the accessibility, traffic flow and air quality in the city. For example, if your navigation system sends you straight away to a free parking spot, it’ll save you countless kilometres of pointless driving around searching one. Thanks to TomTom’s insights, we will be able to look very specifically at the outcome of measures we take and see how effective they were. That way, we can continuously improve traffic and mobility throughout Amsterdam.”

“This agreement adds to our ambition of making smarter cities of the future a reality,” said Ralf-Peter Schäfer, VP Traffic and Travel at TomTom. “TomTom’s ability to advise local authorities as well as consumers makes it uniquely placed to create better mobility for the City of Amsterdam. Our real-time travel information enables rapid response on changing traffic conditions and historical travel information enables better planning as well as an improved traffic distribution by utilising the whole available infrastructure.”

Source: Tom Tom

 

Cradlepoint Helps San Antonio Give its Traffic Management System and Smart City Initiative the Green Light

san-antonio

Cradlepoint, the global leader in cloud-based network solutions for connecting people, places, and things over wired and wireless broadband, has announced that it’s helping the City of San Antonio scale its traffic management system to meet high population growth expectations.

Cradlepoint has enabled the City of San Antonio to become a Smart City by streamlining its traffic management system to realize a nearly 100 percent rate of communication across its network, all while reducing the amount of resources needed to maintain the network.

The city is currently home to 1.4 million people, so traffic congestion had become a big headache for both the residents and traffic officials when its legacy management system experienced inconsistent remote communications support. In response, the City of San Antonio began utilizing Cradlepoint solutions for always-on, cloud-managed primary LTE connectivity across its distributed traffic network.

San Antonio’s Traffic Management Center is responsible for the city’s nearly 1,400 intersections. The city’s complex legacy network included a mesh of a dozen radio towers and 300 wired and wireless access points that served as reference nodes to the rest of the network. However, its legacy infrastructure performed inconsistently, only allowing staff to engage with about 60 percent of the city’s intersections. This created a serious issue, as staff need constant access to the traffic network to centrally monitor key applications, troubleshoot problems, and adjust the clocks that synchronize traffic lights and flow.

Cradlepoint helps the City of San Antonio overcome these issues with cloud-managed COR IBR1100 LTE routers as the primary WAN source throughout the traffic management network. Most importantly, the Traffic Management Center now has the scalability required to meet the city’s expected growth without sacrificing speed or connectivity.

“As the commutes for our motorists began to slow, we knew we had to implement a new solution that would address our network communication issues. However, this could be a huge, intimidating undertaking for staff of just 16 individuals. Cradlepoint took the uncertainty out of the equation,” said Marc Jacobson, manager, City of San Antonio’s Traffic Management Center. “Cradlepoint has changed our mindset to the point that we are beginning to come up with new ways to utilize cloud-managed LTE to make our jobs easier, and to make the ride better for everyday commuters.”

“As cities grow, their infrastructure will need to adapt to the growing needs of the general public. Cradlepoint is dedicated to providing solutions that integrate the best of cloud, SDN, and 4G LTE to not only address the network issues of today, but also to easily scale networks to efficiently meet future demands,” said Ian Pennell, chief marketing officer, Cradlepoint. “For the City of San Antonio, this means the Traffic Management Center can initiate Smart City initiatives, begin to ease traffic congestion, and create a better commuting environment for residents, tourists, and future San Antonians.”

Co-Star supply the full range of Cradlepoint Wireless Gateways. Please click here for more information>

Actility ThingPark and Digita will take IoT to new heights with a national LoRa network for Finland

actility

Actility, the industry leader in Low Power Wide Area Networks (LPWAN), and Digita, the Finnish broadcast network operator, are teaming up to take the next step towards a fully-connected Finland by rolling out a LoRa network. Following the completion of a successful trial period of several months, the companies have seen that the market is ready for a full-scale commercial deployment.  The service is available for local implementation everywhere in Finland from October 2016. Rollout for full area coverage starts from major cities. This is the first commercial LoRa network for IoT to be deployed in Finland.  The deployment also emphasizes the opportunity that LoRa brings for companies like Digita, which is not a traditional cellular operator, to leverage the tall radio and television masts of their broadcast network to become key players in the internet of Things.

The LoRa network will enable services across a wide variety of domains, including smart cities, smart agriculture and logistics. Exploring the benefits for smart homes, during the trial period, Digita and partner VVO Group evaluated a solution using Actility’s platform, which monitored temperature and humidity in 200 of VVO Group’s properties in the city of Espoo. “Maintaining healthy living conditions is easy when the factors that affect residents’ comfort can be recognised in real time,” explains Kimmo Rintala, head of VVO Group’s property development unit. “Continuous measuring also enables us to detect obvious apartment-specific faults even before the residents themselves have time to react. Digita’s solution eliminates the need for property-specific installations, as it is based on sensors within apartments that are able to communicate directly with Digita’s system.”

The LoRa core network service is delivered through Actility’s ThingPark Wireless solution, a fully integrated platform for the Internet of Things. Making use of Digita’s broadcast masts means that the technology can be deployed at very high points overlooking the city and be exploited to its full range. 15 of Digita’s 38 main masts are over 300 meters high.

Finland is an innovative country, with a real hunger for new technologies.  The IoT provides fantastic new opportunities to create compelling services for citizens and government. The increased area that can be reached quickly by implementing LoRa technology on broadcast masts, ensures even better coverage and reduces the required number of gateways. With our partners at Digita, we expect to be able to beat the current LoRa range record of 15km,” declares Olivier Hersent, CTO of Actility.

“We believe that IoT technology will revolutionise our daily lives. It can be used, for example, to monitor building conditions, save energy, prevent water damage, prevent theft, locate objects, locate pets, optimize farming and monitor health. In theory, there is no limit to the kinds of applications that are possible,” explains Digita’s COO Markus Ala-Hautala.

About LoRaWAN™
LoRaWAN is designed to connect low-cost, battery-operated sensors over long distances in harsh environments that were previously too challenging or cost prohibitive to connect. A LoRaWAN gateway deployed on a building or tower can connect to sensors more than 10km away or to water meters deployed underground or in basements. The LoRaWAN protocol offers unique and unequaled benefits in terms of bi-directionality, security, mobility and accurate localization that are not addressed by other LPWAN technologies. These benefits will enable the diverse use cases and business models that will enable deployments of large scale LPWAN IoT networks globally. (https://www.lora-alliance.org/)

About Digita
Digita broadcasts radio and TV programmes reliably to all of Finland, every day of the year. Applying cutting-edge digital technology, Digita develops and supplies versatile Internet TV and radio services along with services based on comprehensive network infrastructure. Digita’s main clients are media houses and mobile and broadband operators that provide the very best content.

About Actility & ThingPark™
Actility is the industry leader in LPWA (Low Power Wide Area) large-scale infrastructure and the innovator behind the ThingPark IoT Solution platform. ThingPark is a carrier-grade IoT platform which enables service providers to accelerate their IoT strategy and go-to-market. ThingPark Wireless delivers long-range networks for low-power sensors and devices. ThingPark Mash-upprovides IoT protocol and data mediation services, enabling web applications to connect seamlessly with data from a vast range of different sensors. ThingPark Marketplace is at the heart of of an ecosystem of certified IoT devices, connectivity, and application partners. Actility is a founding member of the LoRa Alliance.. (http://www.thingpark.com/en)

Source: Actility/PR Newswire

Saving water with Smart Irrigation System in Barcelona

Councils and governments are conscious about the significance of improving public areas. Not only to reduce costs, but also to show their commitment with inhabitants and tourists that visit their cities. This is one of the main reasons why Smart Cities are more than a phenomena, actually they are a reality and the trend that every public institution wants to follow.

Barcelona, Spain

Barcelona, Spain

Barcelona is a great example in the Smart Cities field. With different projects to ease citizens lives, it has became one of the worldwide references of innovative and technological developments. With Barcelona Council and Starlab, Libelium has worked in a smart water project to control the irrigation system in Poblenou Park Centre.

Irrigation system management with only a click

Starlab, together with other companies, has deployed a remote control irrigation system for Barcelona that will help to reinforce its Smart City status. Starlab’s contribution to the service is by soil moisture monitoring with in situ probes that use Libelium technology . The deployment is based on sensors technology and consists in allowing remote control of the irrigation system to facilitate the management of the water network.

Before starting the project, each zone of the park was studied and analyzed in order to know their specific needs. TheSmartIrrigation system is controlled and monitored thanks to different soil moisture sensors which measure humidity and water flow in strategic points of the area.

Waspmote Sensor Platform  installed in the park

The deployed probes datalogger is based on Waspmote Sensor Platform with sensors probes from a third party. This fact gives an impression of the versatility of this device. It enables connection with a wide range of sensor probes that does not have to be from the same manufacturer.

In SmartIrrigation project soil moisture probes are located underground together with Waspmote Sensor Platform, which are put inside waterproof boxes that ensure highly durability. Besides, these devices are powered by a long-life battery with one year autonomy.

Smart Irrigation System

Smart Irrigation System

Data gathered by Waspmote Sensor Platform can be sent to a gateway or directly to the cloud. It can be done through several communication protocols, such us GPRS, 3G, 4G, LoRaWAN, LoRa, Sigfox, 868 MHz, 900MHz, ZigBee, 802.15.4, WiFi, RFID, NFC and Bluetooth 4.0. In this project, data is sent through ZigBee to Meshlium Gateway, also provided by Libelium, and from there to the cloud using 3G. All the Meshlium installed are located in the garderner huts to facilitate the communications.

The information collected in the Meshlium Gateway can be visualized in a platformwhich concentrates and allows knowing the state in each zone. Two departments of Barcelona Council, Urban Services and Computing, have worked with Wonderware to carry out the application which can be controlled with computers, smartphones and also tablets.

Visualizer developed by Barcelona Council and Wonderware

Visualizer developed by Barcelona Council and Wonderware

If your are enjoying nature, sitting on a bench or walking through Poblenou Park Centre, you will probably see some members of Barcelona Parks staff and Gardeners using tablets. This is not the way how they spend their break times, the tablets are their new work tools. The new irrigation management system allows an automatic control of the electronic valves that close or open the water flow.

Cutting down water and money

The Council of Barcelona led this project which is part of Barcelona Smart City project. Cristina Vila, Former General Manager of Water Cycle in the council, considered the deployment as a great success because “the system optimizes water consumption because it irrigates with the proper amount according to weather conditions and the plants’ needs“.

Thanks to this new management system the municipal water bill has been cut down near a 25% in the city. Moreover, this reduction is not just about money, the water usage has been reduced too. Barcelona is saving resources such us water with Internet of Things technology and contributing to enhance the environment too. For gardeners, their daily work tasks has been eased too. Controlling the irrigation system and detecting any incidents that may have occurred can nowadays be checked in real-time.

Source: Libelium

Deutsche Telekom eyes Artificial Intelligence to grasp Smart Cities

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shutterstock_124757719Smart city deployments collect data that is analysed vertically, a practice that needs to change if their potential is to be realised, argued Deutsche Telekom board member Claudia Neimat in a blog.

Data gathered from sensors around a city are currently held in a separate pool, characterised as a “landlocked lake” by Neimat, the company’s board member in charge of Technology & Innovation and Europe.

In the future, every city will have multiple digital applications, running concurrently, churning out data. Cities need to develop the capability to view this data horizontally, as well as vertically, she argued.

Neimat suggests operators will need to get to grips with artificial intelligence (AI) if they are to progress with such initiatives.

“The content of such data ‘oceans’ will be so massive, and the relevant analysis so complex, that only artificial intelligence will be able to carry out the relevant data processing and forwarding with the necessary accuracy and speed,” she said.

The Deutsche Telekom executive also updated about a couple of the operator’s own smart city initiatives. In Dubrovnik, the Croatian city, and in Romanian capital Bucharest, the company is testing so-called digitised city centres. The areas concerned include street lighting, safety and parking.

In smart parking, available spaces are being fitted with sensors that tell drivers if they are available. The company described the results as being “impressive”, with less traffic, as well as lower CO2 and particulate emissions. In addition, drivers save time that they would otherwise spend in looking for parking.

Deutsche Telekom is also testing intelligent parking systems in the Italian city of Pisa, which has a resident population of 90,000 and an added population of 30,000 daily commuters – the majority of whom drive into the city every day.

Source: Mobile World Live

Experience the Connected City of the future at Mobile World Congress in Shanghai

GSMA Innovation City

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Experience the future of Mobile technology with GSMA’s Innovation City, Mobile World Congress Shanghai 2016. Enter a real life city setting, and see first-hand how mobile-connected products and services are improving the lives of people at home, in leisure and work.

Do you want to make a real difference to your business, and to society as a whole? If so, visit the GSMA Pavilion to find out how our members are working together on exciting new products, innovation and industry defining initiatives that are changing the mobile landscape.

The GSMA and partners such as Huawei, AkyumenIntel and DTS will immerse you in the possibilities for businesses and consumers with the power of mobile connectivity. Innovation City brings to life everyday experiences, showcasing the forefront of mobile innovation. 

Join Korea Telecom to explore the connected home of the future, experiencing how mobile technology enhances your everyday life. Walk into a store of the future with NAES and MyFc, and see for yourself how car and automotive are changing with Mobile technology. A visit to Innovation City also includes the chance to get hands on with the latest in IoT in the Innovation Park, including a GSMA led virtual reality experience.

Don’t miss your chance to be part of Innovation City at the Mobile World Congress Shanghai 29th-1 July, Hall N3.

Source: GSMA

London and Bristol crowned UK’s leading smart cities

 smart-city

UK Smart Cities Index identifies leaders, contenders and challengers at London launch event

London and Bristol are Britain’s leading “smart cities”, according to new research commissioned by Huawei UK and conducted by Navigant Consulting.

The first-ever Huawei UK Smart Cities Index measured how well the nation’s urban centres are doing at using digital technology to improve everything from their transport infrastructure to their refuse collection.


Ed Vaizey MP, Minister of State for Culture and the Digital Economy, shares his views at the Huawei smart city event in London.

London and Bristol were ranked as “Leaders” at the top of the table; next came the “Contenders”, with Birmingham in third place, followed by Glasgow, Manchester, and Milton Keynes.

The Huawei UK Smart Cities Index rankings were calculated by an in-depth analysis of ten criteria within their strategy and execution, covering areas such as their vision, objectives, implementation record, environmental impact and community reach.

London and Bristol came top as a result of pioneering a range of urban innovations. London’s successes include its congestion charge scheme and other transport innovations and the London Datastore. Bristol’s achievements include the unique “Bristol Is Open” project, which has brought together the University of Bristol, Bristol City Council and industry partners to create a city-scale network for innovation. Other notable programmes include Birmingham’s plans to make East Birmingham a testbed for smart technology; Manchester’s new Internet of Things City Demonstrator; Glasgow’s range of projects developed as part of Future Cities Demonstrator programme; and Milton Keynes’ MK:Smart collaboration on IoT projects with the Open University and other partners.


Lord Browne of Madingley, Chairman Huawei UK, gives welcome speech at Huawei Smart Cities event in London

The Index highlighted five themes that are common across the most successful smart city programmes which are, the importance of leadership and vision; a need to focus on local priorities and strengths; the importance of engagement with local communities; building local partnerships and understanding the way in which the data revolution can improve services and boost innovation.

The report also highlights the role the UK Government has played in building momentum behind smart cities through the Future Cities and IoT demonstration programmes which has provided important seed funding for winning cities. While the establishment of the Future Cities Catapult has ensured continuity of interest, important questions are raised regarding the need to bridge the gap between funding for demonstration projects and full-scale commercial deployments.

The report cites the need for future demonstration projects to have a strong emphasis on both measurable outcomes and sound business cases, as well as encouraging wider collaboration and knowledge sharing between UK cities.

Ed Vaizey MP, Minister of State for Culture and the Digital Economy, speaking at the launch event said: “The Huawei UK Smart Cities Index highlights cities developing innovative digital projects and measures how well they are performing against each other. I hope it will encourage city leaders to share best practice and promote competition, because smarter use of data and technology drives growth and delivers a better quality of life. The Government strongly supports the Smart Cities sector, through the Future Cities Catapult and the Internet of Things City Demonstrator programme, and we welcome this report.”

Gordon Luo, Huawei UK CEO, said: “From Bristol’s open data strategy to Milton Keynes’s pilots of autonomous vehicles, there are excellent smart cities projects all over the UK. We wanted to understand how well advanced these schemes were and where lessons could be learnt between them. The Huawei UK Smart Cities Index shows that, right now, Britain is one of the most advanced countries in Europe in this field. But it’s still early days and there is more work to do to build more effective partnerships between city authorities and technology providers, and in making the benefits of smart city technology apparent to a greater number of citizens.”

Eric Woods, research director at Navigant Consulting, who led the study, said: “London and Bristol stand out from the crowd for combining technical innovation with a broader strategy for city development. But there are a number of cities close behind them with strong smart city programmes. The message from our research is that more city leaders need to embed the idea of smart capabilities into their urban projects. Cities and central government also need to work together to ensure successful pilot projects are turned into scalable projects that benefit all citizens.”

UK SMART CITIES INDEX

Rank City Category
1 London Leader
2 Bristol Leader
3 Birmingham Contender
4 Glasgow Contender
5 Manchester Contender
6 Milton Keynes Contender
7 Leeds Contender
8 Peterborough Contender
9 Nottingham Challenger
10 Sheffield Challenger

Launch Event

The launch event was held at the Institution of Engineering and Technology (IET) in central London and guest speakers included, Ed Vaizey MP, Minister of State for Culture and the Digital Economy and Lord Browne, Chairman, Huawei UK. Speakers from the UK’s leading smart cities included: Andrew Collinge, Assistant Director, Greater London Authority; Geoff Snelson, Director of Strategy, Milton Keynes Council and Stephen Turner, Head of Future Cities, Manchester City Council.

Huawei is one of the largest Chinese inward investors in the UK. To date Huawei has provided Smart City solutions in over 60 cities in more than 20 countries across the world. Huawei’s Smart City solutions include smart government, smart healthcare, smart education and smart transportation in countries as diverse as the Netherlands, South Africa, Brazil and China.

Two links are provided to access the UK Smart Cities Index report and an Infographic:

UK Smart Cities Index report

UK Smart Cities Infographic

Source: Huawei

Moovel Helps Hamburg’s Transport System To Become Fully Integrated

Public_Transport_Hamburg_Germany1
One-stop-shop for urban mobility in Hamburg: book and pay for journeys with car2go, Flinkster, mytaxi, Deutsche Bahn and from now on also public transport (HVV) directly in the moovel app
Hamburg
  • In Hamburg, moovel now makes it possible to book and pay for online tickets for Hamburg Transport Association (Hamburger Verkehrsverbund – HVV) directly in the app, in addition to car2go, Flinkster, mytaxi and Deutsche Bahn journeys
  • Hamburg is the first German city of over a million inhabitants with a one-stop-shop for urban mobility
  • HVV CEO and moovel Group CEO present the latest version of the mobility app in the Hanseatic city  
Hamburg – With the full integration of online tickets for local public transport in Hamburg, moovel is offering a one-stop-shop for urban mobility: from now on, it is possible to book and pay for journeys by the transport modes within Hamburg Transport Associationdirectly and conveniently via the moovel app.
At the presentation of the latest generation of the moovel app, the CEO of Hamburg Transport Association, Lutz Aigner, said: “We believe that further sales channels in the form of external mobility platforms are a useful addition to our wide variety of services. The sale of HVV tickets via the new moovel app is therefore an interesting option, not least for passengers from out of town.”
Jörg Lamparter, moovel Group GmbH CEO: “Hamburg Transport Association is a key partner and the backbone of mobility in Hamburg, along with the buses, subway, suburban railway, ferries and regional trains. We are delighted that, in partnership with HVV, we can demonstrate just how much easier smartphones can make our mobility in cities. Our one-stop-shop for urban mobility is the only one of its kind in the world.”
Search for, book and pay for mobility with a single app
The mobility app from the wholly owned Daimler subsidiary shows users the best route to their destination: the free iOS and Android mobility app combines local public transport, the car-sharing providers car2go and Flinkster, mytaxi, Taxi-Ruf, rental bicycles and Deutsche Bahn. Using the moovel app, car2go, Flinkster, mytaxi and Deutsche Bahn can be booked and paid for simply and directly throughout Germany. In Hamburg, single, day and group HVV tickets are now also available – the booking and payment of the HVV tickets in the moovel app is so easy: if a connection search is carried out in the moovel search function, the app proposes the purchase of the appropriate HVV single ticket for the desired journey and shows day and group tickets as further options. Consequently, the user is already mobile after just two clicks. The tickets are then provided in the app and can be called up as necessary. The billing between moovel and HVV takes place in the background without any further login procedure for the customer.
Based in Hamburg: moovel development team and lead agency JvM/Elbe
On October 1, 2015, the business operations of the moovel mobility platform were transferred to a new, independent company – moovel Group GmbH. The company’s headquarters are in Stuttgart. The company opened a development center in Hamburg in 2015: the team of fifteen in the Hanseatic city is responsible within the moovel development network for all user account and payment functions – from the database to the app. Hamburg is also home to moovel’s new lead agency: Jung von Matt/Elbe. The creative agency has developed an integrated communication concept for the moovel app. The new campaign is set to launch at the end of April. Altogether, 110 people work for moovel Group GmbH in Germany. The same number of people work for moovel North America, which arose on April 14, 2016, from the merger of the two US subsidiaries RideScout (Austin) and GlobeSherpa (Portland).
Source: Daimler