Brightmove Media (www.brightmovemedia.com) is the UK market leader in real-time digital moving media. Formed in 2013, the organisation has broken new ground by becoming the first Transport for London (TFL) regulated service to deliver rooftop media screens onto London cabs. As a technology media platform, Brightmove has integrated in-built intelligence triggers enabling the dispersal of messages that are geo-targeted, time sensitive, dynamic and highly flexible. This is particularly important for Brightmove’s two main audiences – advertisers who can now utilise a vibrant and far-reaching medium with reduced wastage and improved ROI, and Transport for London, who have exclusive rights to the enabled taxis for public messaging.
The technology behind Brightmove Media is also ahead of the industry curve. Each system uses a private and secure link via 3G cellular networks to stay in constant contact with the centralised media platform that can push out new or updated content in real-time. The system also maintains location awareness via GPS, allowing advertisers to tailor their campaigns and messaging to specific geographic locations.
The design and development has been fully executed in house by BrightMove’s team, giving the organisation opportunity to blend expertise with experience and produce a reliable product that is both innovative yet simple to install, operate and manage. By working closely with the regulator, Brightmove helped develop a high benchmark of technical, operational and safety requirements, helping to set the industry standard going forward.
Source: Brightmove Media